You Can't Dominate the IM Roost If You Aren't Good at Communicating

When you initially start to get into IM and test the waters a bit, it's easy to get overwhelmed. As you go through forums and articles, you'll see all sorts of lists about what it takes to be the next big thing. The items on these lists probably all appear to be contradictory. One list will claim &quot;patience&quot; is the key to becoming an IM success. Having a high business aptitude is one other claim oftentimes made by these lists. Nevertheless, others will say that creativity is the secret to wild and fantastic success. And, of course, you can't forget about all of the people claiming that all you have to do is purchase their software package if you want to be the next big name in online marketing!

Know this: All of these things matter (well, maybe not the software, but the other things). You must have patience, business savvy and creativity if you wish to be a success. Obviously, if you can't distinctly communicate with customers and clients, none of the rest of it will actually matter.

Good communication involves more than just having a convincing sales page. A good copywriter can deal with that aspect of your project. There is more to good communication than making a beautiful site that has a long FAQ. A quality web site designer and writer can give you those. If you wish to be a good communicator, you must acquire interpersonal communication skills, not simply straightforward copywriting. So what are you supposed to do to be a good communicator?

1. Reply to each and every email you receive within 24 hours of it arriving in your inbox. This is not a jest. You don't have to write a long reply for every last mail. All you have to do is inform the sender that you have read the email and will be answering it in full shortly. When you do this, try including an a portion of the other person's e-mail. This helps the person emailing you tell you apart from the auto responders that everybody else uses.

2. Pick up the phone. Being a call screener is lame. When your phone rings, answer it by the third ring. Make sure you do this even if the Caller ID tells you that the call is from somebody that you truly do not want to talk to. You might be glad to find out that there is an exemption to this particular rule. You do not have to answer your telephone around the clock. Instead, have clear business hours during which you can answer calls. These business hours should be displayed prominently on your website and included in your voice mail message too. And, of course, each individual who leaves a message deserves a return call.

3. See to it that the people you send messages and emails to really receive those messages and emails. This will show the person that you genuinely care about keeping in touch with them. You'll endear yourself even more with the people you work with and who purchase from you if you ask them if they have any questions and double check to make sure that they understood the  points you  were  trying to  make.

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